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Birmingham City University

Quality and Student-focused Education

Birmingham City University

Birmingham City University

The Birmingham City Business School (BCBS) of the Birmingham City University is one of the longest established and most respected business schools in the UK. Currently, with around 3,300 students, it is also now one of the largest also among the largest. Its heritage in the city stretches right back to the early 1900s. It is internationally recognised and provides practice-based learning alongside links to services and business.

The Business School enjoys enormous respect in all areas of teaching and research. Located at the University’s City North Campus, just a few miles from the City Centre, Birmingham City Business School is one of the 6 faculties of the University. The Business School received high recognition and accreditation for the quality of academic programmes from leading professional bodies.

There are nearly 100 full-time academic staff as well as a significant number of associates who regularly contribute insights drawn from their commercial and professional experiences to the delivery of the Business School’s programmes. The business school compares very favourably with many other universities when it comes to the contact time with academics. Students spend an impressive 37% of their course in lectures, seminars and similar. The Faculty has more than 3,300 students, with over 2,500 on undergraduate programmes and around 700 students on undergraduate and professional programmes.

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Strengths and Distinctions

  • Around 24,000 undergraduate, postgraduate, professional and in-company students drawn from over 80 countries
  • Ranked 67th in the UK (Guardian University League Tables 2022)
  • Winner of Association of Graduate Careers Advisory Services (AGCAS) Entrepreneurship Award for BSEEN entrepreneurship programme

Brighten your career prospects

Bachelor Programme

Kaplan Higher Education

Part-Time

Bachelor Programme

BA (Hons) Business Administration (Top-up)

123 252291

The BA (Hons) Business Administration (Top-up) programme at Birmingham City University is a final year programme designed for working individuals who are looking for highly practical business programmes to boost their careers. The programme gears for a broad base of business knowledge, a range of essential personal competencies and a deep understanding of personal, organisational and environmental inter-relationships for nowadays’ business world. It helps our students for their employment in large and small organisations, or setting up their own businesses. Students will be able to apply business theories and concepts to relevant business issues to deduce realistic and appropriate policy recommendations and conclusions, thus to lead positive changes in their organisations.

Kaplan Higher Education

Part-Time

Bachelor Programme

BA (Hons) International Marketing (Top-up)

No. 253286

In this final-year programme, there are a variety of advanced modules that will investigate current marketing methods and contemporary business issues, such as contemporary advertising and e-business. This programme is designed to equip you with the skills and knowledge you need to thrive in the modern marketing landscape. We will discuss the importance of providing a positive consumer experience, emerging digital media, and business theory in a way that combines business theory with the most relevant marketing topics of today. It is also very important for you to understand how an organization operates, as well as what challenges and opportunities it faces today. You will have the opportunity to examine how new technologies and consumer experiences can have a profound impact on how successful a business can be. After completing the programme, you will be able to understand how to identify and assess markets, develop marketing plans, analyse consumer behaviour, and develop communication strategies. This programme will help you strengthen your expertise in the areas employers want, by putting you in real world scenarios such as playing the role of an international marketing manager and develop the competencies and skills you need to succeed in the global market.

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